Cultural perspective.
Creative equity.
Collective impact.
We help brands refocus their marketing lens — because creative equity is not just the smart thing to do, it's the right thing to do. It leads to disruptive creativity that moves the culture — and the world.
![Creative Theory Team](https://assets-global.website-files.com/640f429da6e4e110faf59375/64e62fba1dfe526c98f15965_team5.png)
Featured Projects
Cultural perspective.
Creative equity.
Collective impact.
We help brands refocus their marketing lens — because creative equity is not just the smart thing to do, it's the right thing to do. It leads to disruptive creativity that moves the culture — and the world.
![Creative Theory Team](https://assets-global.website-files.com/640f429da6e4e110faf59375/64e62fba1dfe526c98f15965_team5.png)
Turning brand moments
into cultural movements
Turning brand
moments into
cultural movements
We believe diversity isn't a one-time
commitment — it's a way of being.
We believe diversity isn't
a one-time commitment
— it's a way of being.
Our Values
Cultural Perspective
We channel our diverse experiences into content that reflects and connects with the global majority, making multicultural marketing the norm.
![](https://assets-global.website-files.com/640f429da6e4e110faf59375/648892a5bf3d4029e6184af1_cultural.jpg)
Creative Equity
We move representation from the fringes to the center, highlighting the diverse voices, faces, and stories that are too often overlooked and underserved.
![](https://assets-global.website-files.com/640f429da6e4e110faf59375/648892a5bf3d4029e6184b35_creative.jpg)
Collective Impact
We go beyond brand moments to create brand movements, bringing lasting visibility to the experiences of the global majority.
![](https://assets-global.website-files.com/640f429da6e4e110faf59375/648892a5011d127471e6c662_collective.jpg)